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Construir a sua base de dados não tem que ser uma tarefa
árdua. Passos simples como incluir um link para inscrição nos seus emails
pessoais ou efectuar parcerias com vista à divulgação do seu site em plataformas
com áreas de interesse semelhantes.
The thing is, list maintenance doesn't have to be hard. For the next two days
we'll focus on two areas of email marketing that will make your life simple.
Today: list building. Melanie Attia, says adding new list members can be as
simple as one, two, three. Here are her top three ways to build email lists.
First, take advantage of the marketing programs you've already got in place.
"No one can opt in if they don't know you have valuable information to
share," said Attia, "so don't forget to including a line in your email that
links to the sign up page on your website. Bring a computer to tradeshows and
ask visitors to your booth to sign up for the mailing list. Keep sign up cards
at your in-store registers and refer listeners to your website in your radio ads."
And one more tip: backlink to your website from listings on partner or
affiliate sites so consumers land at the right place.
Second, make opting in simple. Make the opt-in or sign up link visible, allow
the user to sign up with their name and email address; the other personal
information can come later. "Signing up should take as little time as possible,
so don't ask for too much information at this point," advises Attia. While
you're at the 'make it simple' phase, also make it simple for consumers to share
emails with friends through social networks or by forwarding the email to
friends.
Finally, know your audience. Once a consumer has opted in, then should come
the personal information (see #2). In survey form, ask what their interests are,
what business they work for or what industry they are in. Segment your list
based on their responses. By segmenting the list you can then offer compelling
deals to list members, increasing their interaction rate and decreasing their 'instant
delete' rate.
"Your readers are not opting in because they want to hear a sales pitch,"
said Attia. "They have a need - to save time, money or effort and to increase
productivity and success. Your message much be compelling enough to convince
people to sign up, valuable enough to keep them wanting more and useful enough
to pass along."
Coming up tomorrow, three things you should never include in a marketing
email.
Fonte: bizreport.com |
