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Existem várias filosofias distintas que podem ser aplicadas ao
email marketing, sem que uma tenha que ser necessariamente melhor que a
outras. Eis 7 etapas que não pode menosprezar.
1. You have your entire campaign planned out.
Before you start any email campaign, you should decide on the frequency of
your emails, the topics and how they flow together, how you will follow-up, etc.
This should all be figured out before writing one word of your first email.
2. Your email is going to the right list.
If you have multiple lists, make sure that the email is being sent to the
correct list. The last thing you want to do is send the wrong message to the
wrong audience.
3. Your message has an effective subject line.
Every email that you send to your list should have a descriptive and relevant
subject line that will drive the curiosity of the recipient to open it. Just
like your copy will go through several revisions, so should your subject line.
4. You printed it out and reviewed it.
By printing the email message out and reviewing it on paper, you will be
looking at it from a different perspective which will help you pick up errors
that you might have missed on the screen. And you never know, some of your list
may actually print out their emails to read so this will give you an idea of how
your email will look like in hard copy.
5. You have provided a plain text version of your message.
Most email marketing platforms will automatically convert an HTML email into
a plain text version so that recipients who prefer plain text over HTML, or
those accessing on a device that doesn’t display HTML, will still be able to see
your message. However, since most of these conversions come up short on the
formatting side, you should always go in and clean up the plain text version.
6. All of your links have been tested.
You should always test all links in the email message to make sure they are
correct and working. Nothing is more embarrassing than directing a recipient to
a broken link. Chances are, once that happens, you will quickly lose their
attention and willingness to click-through again.
7. You tested your email for email client compatibility.
Just like you would test any web site for cross browser compatibility, you
should test your email for compatibility with all of the major email clients. I
use Salted Services’Litmus for testing. It saves me a ton of time and clues me
in on what my audience may be seeing.
Fonte: sitepoint.com |
