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A preocupação com outros aspectos do email marketing como a
análise das campanhas, negligencia um factor fundamental: o feedback dos
clientes.
Email marketers must engage with consumers in order to enhance the
effectiveness of their campaigns, it has been suggested.
In a blog for Media Post, industry commentator Ryan Deutsch reported from a
social media summit in the US where a wide range of marketing-related topics
were discussed, including the benefits of listening to consumer feedback.
He revealed that one of the major roundtable discussions at the conference had
focussed on the notion of "letting the customer lead".
A preoccupation with data and analytics has led some marketers to ignore the
opinions offered by customers, Mr Deutsch noted.
For brands to improve in this area, the expert suggested that brands should
assess the thoughts and desires of consumers by participating in conversations
with them via channels such as social media.
Industry commentator Kevin Mackin said in a recent MarketingMag.com.au blog that
thorough data analysis was crucial for marketers.
Fonte: equimedia.co.uk |
