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As PME não têm verba para investir em anúncios nos meios tradicionais,
por isso o marketing digital e o email marketing continuam a
ser o garante de crescimento.
You'd be surprised, perhaps, but it's that old favorite, email marketing.
Most people who have created email lists and instituted email marketing
programs over the last decade are finding that the number of "opens" (someone
actually receives and opens their email) they receive has gone down somewhat
over the years.
And yet, they don't know what else to do. Small businesses can't afford print
advertising, and most of their customers are too targeted for conventional
methods used by larger brands. Many have been trying social media, but the ROI
from that can be very limited if you don't know what you are doing. And small
businesses complain that they don't have time to sit on Facebook and Twitter all
day.
The best ROI for a small business is still email marketing. Look at it on
this graphic: email marketing returns close to 4x more than other forms of
direct marketing.
These are last year's figures. But then look at the projected growth of email
marketing between now and 2014. Clearly, it's not going away.
As a small business, you must target your email messages, develop your own
opt-in lists, and leverage those lists to increase the likelihood that someone
will open your email.
One suggestion might be to try Flowtown, which combines the tried and true of
email marketing with the innovative ways to reach customers now available
through social media.
Flowtown posted the graphic below on its blog (and I "stole" it from them
with their permission). With Flowtown's tools, you can find your customers on
their social networks, and then contact them there with more targeted messages
that also might make them open your emails. Since the process of finding your
social media contacts is automated by their technology, which takes your
uploaded email addresses and almost instantaneously locates your customers, the
time you spend is quite limited.
Fonte: fastcompany.com |
