|
|
 |
Partilhar |
|
|
|
|
|
O crescimento das redes sociais está a ser benéfico para o
email marketing
pois os marketeers têm que adaptar as suas campanhas a utilizadores mais
exigentes.
The rise of social media has served as a timely reminder
to email marketing providers that they must maintain the highest quality
standards or risk losing customers, it has been claimed.
Writing for ClickZ, industry expert Stephanie Miller commented that social
networking sites have not sounded the death knell for email marketing, but
rather helped providers to re-focus on meeting consumer demands.
She noted that social media was expected by many to usurp email marketing altogether,
but the more established medium is rising to the challenge once again, as it did
when confronted with other previous 'threats' – such as spam, RSS and blogs.
"Social marketing has changed customer expectations and set the stage for
deeper subscriber engagement – and email marketers who want to succeed in the
long term are stepping up," Ms Miller said.
"Email messages win when they provide helpful, relevant, and interactive
content. The other stuff gets ignored from fatigue or swept away via new inbox
management tools."
Earlier this month, the Internet Advertising Bureau reported that major
brands such as Amazon and Tesco are enjoying great success with their email
marketing campaigns.
Fonte: globalgold.co.uk |
