Businesses should be using a multitude of different digital marketing
techniques to ensure that they communicate with their current and prospective
customers effectively.
According to industry commentator Dan Forootan, email marketing, social
networking campaigns and mobile advertising should all be adopted by all firms
as they allow for swift and cost-effective dissemination of information.
Writing for Smart Biz, Mr Forootan said: "Companies may use email and mobile
marketing to reach customers and prospects instantly - wherever they may be."
"[Mobile and email marketing] are immediate and cost-effective, enabling the
push-pull features and personalized content consumers want," he added.
Mr Forootan claimed that the proliferation of smartphones and mobile web
browsing was reinforcing the importance of using email marketing messages to
target users on the move.
Earlier this month, Meghan Keane wrote an article for Econsultancy claiming that
video emails still have a novelty-factor and can result in high click-through
rates.
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