A proliferação de "smartphones" conduz o mobile marketing a uma nova
realidade. Poderá um
email ser mais eficaz se, detectando o comportamento do consumidor lhe
for enviado um
SMS em seguida?
Adoption of mobile marketing is set to expand significantly over the
next 12 months as consumers become more reliant on their handsets.
TMCnet correspondent Calvin Azuri, citing a report carried out by Emailvision,
said that the continued growth of the channel will see it become one of the main
drivers of email marketing in 2010.
He claimed that mobile marketing has become a "natural extension" for any
multichannel campaign, due to increasing uptake of smartphones and other devices
for communication and messaging.
And Mr Azuri went on to state that combining email and SMS marketing
strategies can lead to particularly successful campaigns and more effective
customer management for brands.
"For example, when an SMS offer is sent to a customer based on an email he has
opened, the chances of a sale increases," he explained.
Mr Azuri's comments echo those of StreamSend president Dan Forootan, who told
industry site MarketingProfs that "complementary media" such as social media,
email and mobile marketing should be combined.
Is mobile marketing an essential component of multichannel campaigns?
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