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Estudo recente revela que email marketing dos restaurantes
é o mais eficaz, com uma média de 25,5% de aberturas e 6.14% de cliques.
Restaurant marketing emails have the highest open and click-through rates
after government communication, according to recent statistics.
The research which was carried out by email marketing company Sign-Up revealed
that both figures were well above all-sector averages of 17.98 per cent and 3.56
per cent respectively.
Open rates for restaurant marketing emails were found to be 25.5 per cent and
click-through rates were 6.14 per cent.
According to Utalkmarketing.com, there are a few important things to consider
before writing, designing and sending an email.
The first consideration should be whether the customer can carry out the tasks
in the email quickly and easily.
For example, a restaurant should make sure that a link to make a confirmed
booking online is included in the email as well as a telephone number.
It is also crucial to include social network sharing links for sites such as
Twitter and Facebook to increase distribution.
Earlier this month, Utalkmarketing.com published tips on writing restaurant
marketing emails on the site. These included keeping emails brief, offering a
benefit to customers and not sending too many emails.
Fonte: equimedia.co.uk |
